About Us

The Inspiration behind blendSMART

Carol Martin, former Dove Girl-model and actress, later ventured into cosmetic surgery consulting. As she guided women through their cosmetic choices, she became a trusted figure in the beauty industry, gaining recognition in major publications and media.

A personal wrist injury brought an unexpected challenge to Carol. During her healing, she realized the difficulty many women faced in achieving a perfectly blended makeup look. This realization, paired with her own struggles, ignited an idea: a tool that could mimic the wrist's blending motion for a flawless finish.

Carol saw an opportunity in the beauty world and crafted a vision. With the invaluable backing of Steve and Lori Machiorlette, who believed in her idea, the blendSMART rotating makeup brush was brought to life. The response was overwhelming, with highlights like being featured on Oprah’s favorite things list in 2019. blendSMART isn't just a product; it's a testament to a shared vision, passion, innovation, and an unwavering commitment to transforming the makeup experience for all.


Joining Hands with Cosmetic Creations LLC

As blendSMART continues to grow and evolve, we are proud to be a part of the Cosmetic Creations LLC family. Our commitment to excellence and innovation remains unwavering, and we look forward to bringing even more groundbreaking products to our loyal customers.

Revolutionising Makeup Application

blendSMART is not just another beauty tool; it's a revolution in makeup application. Built on our unique, patented technology, our motorized makeup brush is crafted to simplify and enhance the makeup routine for women around the world. Recognized by esteemed publications like Oprah Magazine, Vogue, and The Wall Street Journal, blendSMART delivers a flawless finish that stands out.

Our mission is to challenge the conventional makeup application methods. With blendSMART, you no longer have to rely on traditional brushes, sponges, or even fingers. Our motorized brush offers effortless and even foundation coverage, irrespective of your makeup expertise. By mimicking the motion endorsed by professional artists, our fibers spin faster than the human hand, ensuring you use less makeup and achieve consistently natural, airbrushed results.

Flawless Makeup In Minutes

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  • Even Coverage: Say goodbye to uneven patches. Our 360-spin technology replicates the motion of makeup professionals, ensuring impeccable results every time.
  • Skin Stimulation: Our premium synthetic brushes not only apply makeup but also stimulate your skin, giving you an all-day glow.
  • Less is More: With blendSMART, you use less makeup, promoting better skin health and reducing the chances of clogged pore breakouts.
  • Customize Your Experience: Choose from our range of interchangeable brush heads to suit your specific needs.

Here’s what the Beauty Editors say:

Beauty Editors